mercedes benz is sponsoring the first ever tweet powered race, beginning wednesday february 2. there are four teams traveling from la, nyc, chicago or tampa to dallas for the super bowl. each team has a team captain who is a social media guru and a celebrity team coach. the winner of the race wins the all new 2012 c-class coup!
leaving for dallas from los angeles is #MBteamS coached by @petewentz and captained by @tsand.
heres how you can help!
team co-captain (@ijohnpederson) has created the poets guide to helping #MBteamS to victory:
This effort needs to be coordinated for us to move this vehicle. That said, there are a few details that our supporters, both Twitter ninjas and Twitter newbies, need to know. This is still a draft. Please use the comments below to ask for questions, clarification, etc.
1. What You Need
You need a Twitter account. http://twitter.com.
You need to follow @tsand on Twitter. http://twitter.com/tsand.
If you don’t, can’t, won’t do the Twitter thing, skip down to “Following #MBteamS Online” below. We understand. There are other ways to play.
2. Tweet Fuel
We receive 1 unit of Tweet Fuel each time #MBteamS shows up on Twitter during race hours.
Example: I am cheering for #MBteamS.
We receive 3 units of Tweet Fuel if you re-tweet something that @tsand puts on Twitter during race hours.
Example: RT @tsand I may hire my Co-Driver to be my life coach after this trip. #MBteamS
*IMPORTANT NOTE*
Many Twitter applications, including the Twitter website itself, have a handy “Retweet” button. This “Retweet” button is poison. Unless you know what you are doing, it’s always better to manually retweet by typing in…
RT @tsand I may hire my Co-Driver to by my life coach after this trip. #MBteamS
*UNDERSTANDING HOW TO RETWEET PROPERLY IS A HUGE COMPETITIVE ADVANTAGE*
3. Challenges
A. Our primary challenge is to keep the car filled with Tweet Fuel. This requires you, the Pit Crew, to be typing #MBteamS into Twitter (1 point) and re-tweeting @tsand (3 points). It’s our job to do fun things along the way in order to keep things interesting.
B. Mercedes-Benz will be issuing challenges to both Todd and I in the car as well as challenges for our Pit Crew to participate in. We won’t know what these are until we hit the road. Follow @tsand at http://twitter.com/tsand for the latest on the challenges and how you can help.
4. Timing
Understanding timing is key. We only accumulate Tweet Fuel during race hours. There is a 30 minute “Fuel Up” period each morning that will be critical as we start each day with no fuel. Note: We also “burn” Tweet Fuel on our travel, meaning that we’ll need a nice stream of tweets throughout the day to keep us moving. We will be stopped if we run out of Tweet Fuel.
Wednesday, February 2
Fuel Up: 7:30am – 8:00am PST. (8:30 MST, 9:30 CST, 10:30 EST)
Race: 8:00am PST. (9:00 MST, 10:00 CST, 11:00 EST)Thursday, February 3
Fuel Up: 7:30 – 8:00am MST. (6:30 PST, 8:30 CST, 9:30 EST)
Race: 8:00am MST. (7:00 PST, 9:00 CST, 10:00 EST)Friday, February 4
Fuel Up: 6:30am – 7:00am MST. (5:30 PST, 7:30 CST, 8:30 EST)
Race: 7:00am MST. (6:00 PST, 8:00 CST, 9:00 EST)5. Following #MBteamS Online
Twitter: http://twitter.com/tsand
Follow Todd Sanders on Twitter. Twitter #MBteamS: http://twitter.com/#!/search/%23MBteamSSee everything that everybody is saying about #MBteamS on Twitter.
Facebook: http://facebook.com/mbteams
We are pushing fun pre-race stuff here for people to play with.Website: http://mbteams.com
This is a place to tie together many different pieces and parts associated with this adventure.St. Jude: http://fundraising.stjude.org
We have a site with St. Jude where we are trying to raise an additional $5,000 for our charity. St. Jude received $25,000 for our participation and another $20,000 if we win this thing.
- Spread it. Include #MBteamS in your Tweets:
just by participating on twitter and joining #MBteamS on facebook there are MORE prizes to be won by YOU! (US residents only /o\)
tl;dr version:
HELP PETE WENTZ’ TEAM WIN NEW MERCEDES BENZ 2012 C-CLASS COUPS!!!
follow @tsand on twitter & during race hours each day manually RT his tweets for 3 points, include #MBteamS in tweets for 1 point and participate in challenges via @MBtweetraceHQ.
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